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SEO, or search engine optimization, is a set of techniques that help websites rank well on search engine results pages for relevant search terms. With a smart SEO strategy, you can improve the quantity and quality of traffic to your website through organic search results.

SEO involves improving your website in accordance with user needs and Google’s algorithms, which aim to rank the most relevant, useful content for searchers. SEO techniques aim to make your website easier for users and search engine crawlers to understand and make your site more valuable to users.

SEO encompasses a wide range of techniques, including:

• Keyword research
• Link building
• Content creation
• Local listings like Google Business Profile

An SEO team puts these techniques into action a few ways, like by adding relevant keywords to your content, making your site more user-friendly through web design, earning links from reputable sources, and much more.

Search engine optimization or SEO services are digital marketing services that improve rankings in search results for keywords relevant to a given business. These improved rankings increase the business’s visibility in search engines and drive qualified traffic to its website. For the best results, website SEO services should include a custom strategy and various types of SEO tactics, including on-page, off-page, and technical SEO.

Various factors determine the ideal SEO plan for your business, but here’s an overview of which services work best for which companies.

• Local SEO is best for reaching users in your local area. It works best for businesses that have physical locations or serve specific regions. Local listing sites like Google Business Profile are popular in local SEO.
• Ecommerce SEO is for businesses that sell products online and can help relevant shoppers discover your online business and its products.
• Enterprise SEO is SEO for large businesses or businesses with large websites. Enterprise SEO strategies often have more of a focus on broad, short-tail keywords.

Whichever type of service you choose, a complete SEO plan covering aspects of SEO such as on-page optimization, off-page optimization, and technical SEO is typically the most effective approach. An SEO company can help determine the right plan for you.